Privacy Policy
Privacy Policy
Effective Date: November 6, 2026
Last Updated: November 6, 2026
1. Who We Are
This Privacy Policy explains how ALAN HANDBAGS MANUFACTORY LTD, a company registered in Hong Kong and operating the Basilune online store (“Basilune,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you use https://www.basilune.com, contact us, or make a purchase.
For purposes of this store's customer data practices, ALAN HANDBAGS MANUFACTORY LTD is the business responsible for determining why and how personal information is used, subject to applicable privacy laws. Some third-party service providers may process information on our behalf or independently under their own privacy notices.
2. Information We Collect
Depending on how you interact with our store, we may collect:
- Identity and contact information: name, email address, telephone number, shipping and billing address.
- Order and transaction details: products purchased, order history, price, returns, refunds, payment status, and transaction identifiers. Payment card information is handled through the payment services offered at checkout.
- Customer service information: messages, order questions, return requests, and information voluntarily provided to our support team.
- Technical and usage information: IP address, browser/device information, approximate location derived from IP, referral pages, pages visited, store interactions, and cookie identifiers where enabled.
- Marketing preferences and consent records: newsletter preferences, cookie choices, and requests to opt out of targeted advertising where applicable.
We ask that you do not submit sensitive information that is unnecessary for your order or support request.
3. How We Use Information
We use personal information where appropriate to:
- Process, confirm, fulfill, and deliver orders;
- Provide customer support, handle cancellations, returns, and refunds;
- Operate, maintain, secure, and improve our store;
- Prevent fraud and comply with legal obligations;
- Communicate about orders and service matters;
- Send marketing communications where permitted and consistent with your preferences; and
- Measure advertising effectiveness and deliver relevant advertising where permitted, based on applicable consent and privacy choices.
4. Legal Bases Where Required
Where laws such as the GDPR or UK GDPR apply, our processing may rely on the performance of a contract, compliance with legal duties, our legitimate interests where permitted, or your consent for certain marketing or non-essential tracking activities. You may withdraw consent where processing relies on consent.
5. Service Providers and Data Sharing
We may share information as necessary with the following categories of recipients:
- E-commerce and hosting providers, including Shopify, to operate our storefront and support transactions;
- Payment service providers to authorize payments and address payment or fraud issues;
- Warehousing, delivery, and logistics providers to fulfill and track orders and manage returns;
- Customer support and communications providers to respond to inquiries and send required order updates;
- Analytics and advertising partners, including AppLovin where its tools are enabled, to measure store usage, understand ad performance, and, where permitted, deliver or optimize advertising;
- Professional advisers, regulators, and other recipients where disclosure is required by law or necessary to protect legitimate rights.
We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us, except where they act as independent controllers under applicable law and their own disclosed terms.
6. Advertising, AppLovin, and Measurement Technologies
We may use AppLovin advertising services and related pixels, scripts, cookies, APIs, or other integrations to help measure advertising performance and understand interactions with our store, such as visits, product views, shopping cart activity, and purchases. Depending on the tools enabled and privacy choices applicable to a visitor, data shared with AppLovin may include technical identifiers, device/browser information, IP address, website activity, order event information, and other data expressly disclosed by the relevant integration and applicable notices.
AppLovin and other advertising partners may use information for advertising measurement, delivery, optimization, and other purposes described in their own privacy policies. We seek to honor applicable consent and opt-out choices and do not intentionally provide sensitive personal information or children's data to AppLovin.
For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/.
7. Cookies and Your Choices
Our Site may use essential cookies needed for core store functions, as well as optional analytics and advertising cookies if enabled. Where legally required, we will ask for consent before using non-essential technologies and provide controls to Accept All, Reject Non-Essential, or Manage Preferences.
You can review your choices using the Your Privacy Choices link in our footer, where available, or contact support@basilune.com. Browser-level privacy controls may also be available. Rejecting optional cookies does not prevent you from browsing or purchasing through essential store features.
8. Marketing Communications
If you subscribe to promotional emails, you may unsubscribe using the link in the message or by contacting support@basilune.com. We may continue to send non-promotional messages necessary for your order or customer service request.
9. International Transfers
As an online store operated by a Hong Kong company, we may work with providers and customers in multiple countries. Personal information may be processed outside your country of residence, including in locations where our vendors operate. Where required, we apply appropriate safeguards for cross-border data transfers.
10. Data Retention
We retain information for as long as reasonably necessary to fulfill orders, respond to inquiries, meet accounting and legal obligations, handle disputes, and maintain security. Retention periods may depend on the type of record, the purpose for which it was collected, and applicable legal requirements. We delete, anonymize, or restrict information when it is no longer required, subject to legal exceptions.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, or a copy of personal information; object to or restrict certain processing; withdraw consent; or opt out of certain targeted advertising or data sharing. We will assess and respond to requests as required by law, including any necessary identity verification.
To submit a request, email support@basilune.com with the subject line Privacy Request. Please do not email your passport, full bank card number, or other sensitive documents unless we specifically provide a secure channel and explain why they are necessary.
12. Children's Privacy
Our store is not designed for children and we do not knowingly collect personal information from children in ways prohibited by applicable law. If you believe a child has provided personal information to us, contact us so we can investigate and take appropriate action.
13. Security
We take reasonable administrative, organizational, and technical measures to protect personal information. No online transmission or storage method can be guaranteed perfectly secure. Please avoid sending sensitive payment details through ordinary email or contact forms.
14. Third-Party Websites
The Site may contain links to websites and services controlled by others. Their privacy practices are governed by their respective policies. We encourage you to review those notices when leaving our Site.
15. Changes to This Policy
We may update this Privacy Policy as our services, technologies, or legal obligations change. The current version and its date will be published on this page, and additional notice will be provided where required.
16. Contact the Business Responsible for This Policy
Legal Company Name: ALAN HANDBAGS MANUFACTORY LTD
Brand: Basilune
Registered Business Address: Office L, 17/F, MG Tower, No. 133 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong
Privacy Email: support@basilune.com
Phone: +1 513-377-4340
Website: https://www.basilune.com